It's an intensive three-day workshop which teaches entrepreneurs and innovators how to build disruptive products.
The workshop kicks off with a series of product pitches that help attendees organize into teams. Everyone works on a NEW idea. Each team then develops its problem hypothesis, solution hypothesis and a series of assumptions which are core to the success of the business.
Next, each team creates an MVP, or "Minimum Viable Product." The goal of the MVP test is to "Get Out Of the Building," speak with real customers and to collect cash or non-cash currency which serves as validation.
The process promotes a problem-centric approach to business ideation. By continuously validating and invalidating assumptions, teams are forced to pivot their solution (and even problem) toward a true customer pain; rather than creating a solution and after-the-fact seeking customers with a problem.
The event culminates with each team pitching its new solutions and its experience using the process. In this competition the winning team is not selected based on who has the best idea, but instead on which team honors the process and gains the most insights through its pivots.
Brian Watson – Analyst, Union Square Ventures
Trevor Owens, CEO and Founder
Trevor is an entrepreneur and thought leader on Lean Startup methodologies. As Founder & CEO of Lean Startup Machine, he has helped thousands of startup founders and individuals from organizations including Google, Salesforce, News Corp, Intuit, and others, start hundreds of new businesses on five continents. Owens is active in the community as a coach for the White House's Innovation Fellows program and as a featured guest speaker at Princeton & Columbia University.
Grace Ng, Design Lead & Co-Founder
Grace is Co-Founder and Design Lead of Lean Startup Machine, an innovation education company that has helped thousands of entrepreneurs and individuals from organizations including Google, Salesforce, News Corp, Intuit, and others, start hundreds of new businesses on five continents.
As the youngest thought leader on Lean User Experience (Lean UX) in the world, she has been a featured guest speaker for the White House’s Innovation Fellows, Princeton University, and an instructor for Singularity University and the Wharton School of the University of Pennsylvania.
Obie Fernandez, Chief Technology Officer
Obie is an entrepreneur, best selling Ruby on Rails author, and the Chief Technology Officer at Lean Startup Machine. He previously founded Hashrocket, one of the worldʼs most revered Rails web development shops, which he led to over 35 employees and almost $7M in revenues in 2010.
Fernandez brings over 15 years of programming and product development experience to the Lean Startup Machine team.
Andrea Luxenberg, Executive Assistant
Andrea is the Executive Assistant. She manages day-to-day office operations. Prior to Lean Startup Machine, Andrea was an Administrative Assistant at Kohort.