How to Measure the Metrics that Determine Real Progress

Posted by Trevor Owens on

These are the slides from my recent Skillshare class.
Contents:
  1. Vanity Metrics
    • Google Analytics
    • Anything you read on TechCrunch
  2. What Metrics Matter
    • Facebook Example
    • Value hypothesis & Growth hypothesis
    • Three A's of Good Metrics
  3. Assignment 1
  4. Tools
    • Funnel Metrics
    • Split-Testing
    • Cohort Metrics
  5. Assignment 2
  6. Innovation Accounting
    • What's an MVP?
    • Optimization
    • When to Pivot
  7. Resources
Want to learn this stuff hands-on with me and a bunch of other founders? Attend one of my classes.