No, You Didn't Pivot

Posted by Trevor Owens on

I spend a lot of time with founders who like to use the word "Pivot" without really knowing what it means.

First, a pivot is not just another way to say you changed your idea. By definition you can not pivot without feedback from customers... You are not pivoting… if you change your idea because someone poked holes in it or because you suddenly don't think it's going to work. When you’ve taken insights learned through customer development and quantified them to discover that one of your fundamental business assumptions is incorrect, you should pivot.