Last Updated – January 14, 2014
Lean Startup Machine provides its users with web-based enterprise software as a service that helps product teams turn unproven ideas into actionable experiments (the “Lean Startup Machine Service”). The Lean Startup Machine Service is owned and operated by Lean Startup Machine Inc., a Delaware corporation (“Lean Startup Machine”, “we” or “us”).
We are always ready to address your questions and concerns regarding this policy and our privacy practices. If you would like to contact Customer Service, please contact us via
Terms of Service.
Types and Uses of Collected Information.
Lean Startup Machine collects two types of information about you:
Personally Identifiable Information.
Personally Identifiable Information is information that identifies a specific person. When you engage in certain activities via the Lean Startup Machine Service, including but not limited to creating an account, sending feedback, or otherwise participating in the Lean Startup Machine Service (collectively, “Identification Activities”), we may ask you to provide certain information about yourself. If you elect to engage in an Identification Activity, however, we may ask you to provide us with certain personal information about yourself, such as your name, address (including zip code), email address and/or telephone number. When you enroll in the Lean Startup Machine Service, we may also ask you to provide us with additional information, such as credit card information. Depending on the Identification Activity, some of the information we ask you to provide may be identified as mandatory and some identified as voluntary. If you do not provide the mandatory information for a particular Identification Activity that requires it, you will not be permitted to engage in that Identification Activity. Depending on the Identification Activity, Lean Startup Machine may not re-ask you for Personally Identifiable Information if such are already stored with us under the Lean Startup Machine Service.
Non-Personally Identifiable Information.
We use Non-Personally Identifiable Information to troubleshoot, administer the Lean Startup Machine Service, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities. We may also share this information with our authorized Third Party Service Providers to measure the overall effectiveness of our products and services.
Release of Personally Identifiable Information.
We will not sell or share your Personally Identifiable Information with other parties except as provided below:
Authorized Third Party Service Providers.
Lean Startup Machine may provide products and services through third parties. These “Third Party Service Providers” perform functions on our or your behalf. You or We may share your Personally Identifiable Information with such Third Party Service Providers to fulfill orders, move data in or out of the Lean Startup Machine Service, analyze data, operate the Lean Startup Machine Service, troubleshoot and provide customer service. However, the use of your Personally Identifiable Information by such parties is governed by the privacy policies of such parties and is not subject to our control.
As required by law.
Release of Non-Personally Identifiable Information.
We may disclose or share Non-Personally Identifiable Information with Third Party Service Providers. For example, we may share aggregated demographic information (which does not include any Personally Identifiable Information) or use Third Party Service Providers to track and analyze Non-Personally Identifiable usage and volume statistical information from our users to administer the Lean Startup Machine Service. We may also publish this aggregated information for promotional purposes. Such data is collected on our behalf, and is owned and used by us.
If you are enrolled in the Lean Startup Machine Service, you may change any of your Personally Identifiable Information by logging into your account and accessing the [“Edit my profile” section of the Lean Startup Machine Service]. We encourage you to promptly update your Personally Identifiable Information if it changes, as out-of-date Personally Identifiable Information may negatively affect the quality of your Lean Startup Machine Service experience.
Choices on Collection/Use of Information.
You can always choose not to provide certain information, although a certain level of information is required to engage and participate in the Lean Startup Machine Service. You cannot opt-out of Administrative Emails. “Administrative Emails” relate to a your activity on the Lean Startup Machine Service, and include but are not limited to emails regarding your account, requests or inquiries, and purchases of products and services. If you do not want to receive promotional emails from us, you may elect to opt-out of receiving promotional emails at any time after registering by e-mailing us at
or by hitting the “unsubscribe” button at the bottom of any of our e-mails.
Security of Information.
You can access your Personally Identifiable Information via the Lean Startup Machine Service with your password and username. This password is encrypted. We advise against sharing your password with anyone. In addition, your Personally Identifiable Information resides on a secure server that only selected personnel and contractors have access to. We may encrypt certain sensitive information using Secure Socket Layer (SSL) technology to ensure that your Personally Identifiable Information is safe as it is transmitted to us. However, no data transmission can be guaranteed to be 100% secure. As a result, while we employ commercially reasonable security measures to protect data and seek to partner with companies that do the same, we cannot guarantee the security of any information transmitted to or from or via the Lean Startup Machine Service, and We are not responsible for the actions of any third parties that may receive any such information.
Other Tracking Devices.
We may use other industry standard technologies like pixel tags and web beacons to track your use of the Lean Startup Machine Service, or we may allow our Third Party Service Providers to use these devices on our behalf. When you access the Lean Startup Machine Service or open or click an email, pixel tags and web beacons generate a Non-Personally Identifiable notice of that action. Pixel tags allow us to measure and improve our understanding of visitor traffic and behavior on the Lean Startup Machine Service, as well as give us a way to measure our promotions and performance. We may also utilize pixel tags and web beacons provided by our marketing partners for the same purposes.
Privacy Policies of Third Party Websites.
As a user, you may have limited access to privacy settings. These settings help hide information you wish to share with other users and/or the public. It is up to you to select the appropriate privacy settings. If you don’t agree with the available privacy settings, please stop using the Lean Startup Machine Service.
Notice of Privacy Rights to California Residents.
California law requires that we provide you with a summary of your privacy rights under the California Online Privacy Protection Act (“COPPA”) and the California Business and Professions Code. As required by COPPA, we will provide you with the categories of Personally Identifiable Information that we collect through the Lean Startup Machine Service and the categories of third party persons or entities with whom such Personally Identifiable Information may be shared for direct marketing purposes at your request. California law requires us to inform you, at your request, (1) the categories of Personally Identifiable Information we collect and what third parties we share that information with; (2) the names and addresses of those third parties; and (3) examples of the products marketed by those companies. COPPA further requires us to allow you to control who you do not want us to share that information with. To obtain this information, please send a request by email or physical mail to the address found below. When contacting us, please indicate your name, address, email address, and what Personally Identifiable Information you do not want us to share with our marketing partners. The request should be sent to the attention of our legal department, and labeled “California Customer Choice Notice.” Please allow 30 days for a response. Also, please note that there is no charge for controlling the sharing of your Personally Identifiable Information or requesting this notice.
The Lean Startup Machine Service are not directed to people under the age of 13. If you become aware that your child has provided us with personal information without your consent, please contact us at
If we become aware that a child under 13 has provided us with personal information, we take steps to remove such information and terminate the child’s account.