Don't waste months building the wrong business.

Attend Lean Startup Machine in Austin

This page is for a past event. Please go here to register for upcoming events!

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The Event

Lean Startup Machine (LSM) is a three-day workshop on building a successful business. Most new ventures fail because they build something no one wants. LSM teaches you a process for discovering which products will succeed in the marketplace and which won't. LSM is an immersive, 48-hour educational experience, NOT a conference and NOT a hackathon.


Friday, September 21st, 2012


Sunday, September 23rd, 2012


FRIDAY, September 21
5:45 PM - Doors open
6:45 PM - Pitches (50 seconds)
7:30 PM - Teams Solidify
8:00 PM- Kick-off w/ Travis McCutcheon
8:30 PM - Dr. Bob Metcalfe- Keynote Address
9:00 PM - Teams Working
11:00 PM - HubAustin Closes

SATURDAY, September 22
8:30 AM - Doors Open at HubAustin, Breakfast + Coffee
9:00 AM - How to Find a Business Idea, Erica Douglass (Whoosh Traffic)
9:30 AM - Customer Development & The Lean Entrepreneur, Brant Cooper
1:30PM - Lunch
2:00 PM - Giving Your Customers Orgasms, Noah Kagan (AppSumo)
2:30 PM - User Acquisition for Startups, Ryan Pitylak (Unique Influence)
6:00 PM - Dinner
6:30 PM - Identifying Your Key Metrics of Success, Jason Cohen (WP Engine)
7:00 PM - Q+A Panel with Mentors
7:30 PM - Teams Working
11:00 PM - HubAustin Closes

SUNDAY, September 23
9:00 AM - Doors Open, Breakfast + Coffee
9:15 AM - How to Present at LSM, Travis McCutcheon
1: 00 PM - Lunch
1:15 PM - Problems Worth Solving, Jon Kolko (Austin Center for Design)
1:45 PM - Designing for Attention
3:30 PM - Final Slides Due
4:00 PM - Final Presentations Begin
6:30 PM - Presentations Finish, Closing Remarks & Drinks
7:30 PM - Venue is cleaned & closed, post-drinks

The Mentors



See the Experience

What People Are Saying

Jennifer Du
CEO, Before Drink
“It gave me the knowledge, power, and belief that I can do something great“
Hiten Shah
Co-Founder, Kissmetrics
“This is not a hackathon. The education you get at Lean Startup Machine helps you actually stop wasting everyone’s time. This is the future of creating business.“
Morgan & Daina Linton
Co-Founders, Fashion Metric
“You will not come out the same person.“
Rachel Sklar
“The most diverse and gender-balanced workshop I’ve been to.“
Bob Metcalfe
Co-Inventor of Ethernet, UT Austin
“If I’d had Lean Startup Machine in 1979 at 3COM, I could have skipped 1980-1983.“
Daniel Loreto
Entrepreneur-in-Residence, Venrock, ex-Google
“[The workshop] is about getting outside the bubble. Google Wave would have benefited a lot from more user engagement and feedback.“
Chip Vara
Professor, University of Florida
“[This workshop] should be a critical part of any college entrepreneurial education program.“
Danny Maloney
CEO, Tailwind, ex-AOL
“[The workshop] opened my eyes to many flaws in my current product development process.“

Build a successful business in 3 days

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