Don't waste months building the wrong business.

Attend Lean Startup Machine in Austin

This page is for a past event. Please go here to register for upcoming events!

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The Event

Lean Startup Machine (LSM) is a three-day workshop on building a successful business. Most new ventures fail because they build something no one wants. LSM teaches you a process for discovering which products will succeed in the marketplace and which won't. LSM is an immersive, 48-hour educational experience, NOT a conference and NOT a hackathon.


Friday, September 21st, 2012


Sunday, September 23rd, 2012


FRIDAY, September 21
5:45 PM - Doors open
6:45 PM - Pitches (50 seconds)
7:30 PM - Teams Solidify
8:00 PM- Kick-off w/ Travis McCutcheon
8:30 PM - Dr. Bob Metcalfe- Keynote Address
9:00 PM - Teams Working
11:00 PM - HubAustin Closes

SATURDAY, September 22
8:30 AM - Doors Open at HubAustin, Breakfast + Coffee
9:00 AM - How to Find a Business Idea, Erica Douglass (Whoosh Traffic)
9:30 AM - Customer Development & The Lean Entrepreneur, Brant Cooper
1:30PM - Lunch
2:00 PM - Giving Your Customers Orgasms, Noah Kagan (AppSumo)
2:30 PM - User Acquisition for Startups, Ryan Pitylak (Unique Influence)
6:00 PM - Dinner
6:30 PM - Identifying Your Key Metrics of Success, Jason Cohen (WP Engine)
7:00 PM - Q+A Panel with Mentors
7:30 PM - Teams Working
11:00 PM - HubAustin Closes

SUNDAY, September 23
9:00 AM - Doors Open, Breakfast + Coffee
9:15 AM - How to Present at LSM, Travis McCutcheon
1: 00 PM - Lunch
1:15 PM - Problems Worth Solving, Jon Kolko (Austin Center for Design)
1:45 PM - Designing for Attention
3:30 PM - Final Slides Due
4:00 PM - Final Presentations Begin
6:30 PM - Presentations Finish, Closing Remarks & Drinks
7:30 PM - Venue is cleaned & closed, post-drinks

The Mentors



See the Experience

What People Are Saying

Jennifer Du
CEO, Before Drink
“It gave me the knowledge, power, and belief that I can do something great“
Danny Maloney
CEO, Tailwind, ex-AOL
“[The workshop] opened my eyes to many flaws in my current product development process.“
Daniel Loreto
Entrepreneur-in-Residence, Venrock, ex-Google
“[The workshop] is about getting outside the bubble. Google Wave would have benefited a lot from more user engagement and feedback.“
Eric Ries
Author, The Lean Startup
“The leading edge of the startup movement.“
Diana Kander
Author, All in Startup
“I learn something new every time. It will develop your Lean muscles and keep them in shape.“
Thomas R. Eisenmann
Professor of Business Administration, Harvard Business School
“Aspiring entrepreneurs should attend Lean Startup Machine.“
Lane Halley
UX Consultant, Lane Halley Consulting
“Unlike hackathons, winners at Lean Startup Machine are judged solely on the amount of validation achieved.“
Rachel Sklar
“The most diverse and gender-balanced workshop I’ve been to.“

Build a successful business in 3 days

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